Call Management

Inbound Call Routing

With TrackDrive you can configure complex dynamic inbound and outbound call routing with filters and tokens.

Inbound Call Flow
Caller Dials
Tracking number resolves offer & source
IVR & Greeting
Collect keypresses and token data
Buyer Matching
Hours, caps, tokens, suppression
Connected
Caller bridged to best buyer
Conversion
Revenue tracked, payouts fired

Route incoming calls to AI Voice Agents, human agents, or buyers — and switch destinations mid-call when intent or filters change.

Routing Algorithms

TrackDrive's routing engine evaluates all available buyers and selects the best match using one of three algorithms:

  • Tier routing — manual priority ordering where lower tier values receive calls first, with weighted distribution within a tier.
  • Revenue routing — highest-bid-wins, prioritizing buyers offering the most per-call revenue.
  • EPC routing — earnings-per-call routing that prioritizes buyers with the highest historical EPC.

Buyer Filters, Caps & Hours

Before a call reaches a buyer, the engine checks that the buyer is a match and has capacity:

  • Token-based filters — buyers define filters that match call attributes using operators (equals, not-equals, regex, numeric comparisons, in/not-in), so calls are targeted by geography, vertical, lead quality, or any custom token. A call is only routed to a buyer when it satisfies all of that buyer's filters.
  • Capacity caps — concurrency, hourly, daily, monthly, and total caps are all checked, and buyers who have reached any limit are skipped automatically.
  • Business hours — a 7-day by 24-hour day-parting grid controls when each buyer is eligible; calls outside a buyer's hours fall through to the next buyer or the configured exception handler.
  • Suppression & blacklists — each buyer's suppression list is checked before forwarding, and company-wide blacklists can block callers entirely.

See Buyer Management for cap configuration and Suppression & DNC for list setup.

Every Routed Call Lands in Reporting

Each routed call carries its offer, buyer, and revenue into Call Analytics — so you can see exactly what your routing decisions earn.

Routing decisions, measured. Calls grouped by offer with revenue, payout, conversions, and per-call economics.

TrackDrive summary report grouping routed calls by offer, with revenue, payout, conversions, and per-call economics

Audio Quality on Every Routed Call

Routing a call to the right place only matters if the audio actually connects. TrackDrive measures the audio quality of every leg it routes and flags dead air (you sent audio but the caller's side went silent) and one-way audio the moment they happen — so a broken buyer or carrier route can't quietly burn your traffic.

Quality, MOS, packet loss, and jitter for inbound callers, buyers, and agents all land in the company-wide Audio Quality dashboard, where a geographic and per-codec view helps you catch regional or carrier problems before they cost you conversions.

Catch bad routes early. Audio quality, MOS, packet loss, and jitter across every routed leg.

TrackDrive Audio Quality dashboard for routed calls

Pinpoint the problem. Break every metric down by direction and leg role, with the lowest-quality states surfaced.

TrackDrive Audio Quality breakdowns by direction and leg role, with the lowest-quality states

Ready to get started?

See how the Voice Marketing Cloud can improve your marketing and the customer experience — or reach out and a specialist will get back to you.